- We are looking out for a Full time & Onsite Copywriter/Content Strategist who would lead our creative content marketing efforts. In this role, you would be writing original copies for our products.
- You would also be maintaining brand consistency and planning a content strategy to distribute content across different online media channels.
Responsibilities:
- Write clear, super-engaging copy with the brand voice for ads, news blog publications, websites, social media posts, email campaigns, Sales/landing pages, Information products.
- Conduct thorough research and dig out original niche content to re-use for our content marketing efforts by Analyzing competitors’ content, messaging and distribution tactics
- Implement a content editorial calendar to manage content creation. Develop relevant content topics to reach the company’s target customers i.e. Create, curate, and manage all published content (images, video, written).
- Play a leading role in the conceptualization of fresh, relevant, and compelling brand communications, through collaboration with the design and/or product team
- Effectively balance multiple projects, deadlines, and deliverables in a fast-paced environment
- Knowledge of best practices and communication requirements for writing in a variety of print and electronic media
- Excellent research/interview skills. Interview customers and industry specialists and prepare case study content.
- Collaborate with graphic designers, video editors, PR, web designers and other professionals
- Continuous Learning about the target audience for exceptional copywriting. Identifying target audiences and their key demographics, interests, and online behaviour.
- Surveying current customers to understand and validate strategic and tactical decisions.
- Understand the basics of SEO to make sure that web searchers can find published content and ensure it appears on the first page of Google and other search engines.
- Track web analytics to ascertain content engagement levels and reach which aid to improve future content marketing, publishing strategies and campaigns.